TranneTe, which translates to ‘Except You’ in English, was conceived to explore the many facets of success through short video interviews. Hosted by Antonio Ravenna, a seasoned communicator from Il Sole 24 Ore, the series features both prominent figures and everyday individuals who have achieved significant milestones, revealing their ‘secrets’ to success.

The logo incorporates the word ‘te’ (you), reinforcing the campaign’s central theme of introspection and personal discovery. This refined design choice perfectly complements the campaign’s thought-provoking tagline: ‘It seems everyone has figured it out… except you.’ Encouraging deeper reflection, the initiative invites audiences to engage with complex topics such as sustainability and artificial intelligence, prompting them to uncover subtle nuances and hidden layers that often go unnoticed.